The complexity of richness: Media, message, and communication outcomes
نویسندگان
چکیده
Dynamic web-based multimedia communication has been increasingly used in organizations, necessitating a better understanding of how it affects their outcomes. We investigated factor structures and relationships involving media and information richness and communication outcomes using an experimental design. We found that these multimedia contexts were best explained by models with multiple fine-grained constructs rather than those based on oneor two-dimensions. Also, media richness theory poorly predicted relationships involving these constructs.
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عنوان ژورنال:
- Information & Management
دوره 45 شماره
صفحات -
تاریخ انتشار 2008